November is “Shop Local” month here in Poway and the City of Poway and Poway Chamber of Commerce are partnering to bring awareness to the community about the importance of supporting Poway businesses.
The campaign kicked off at the Nov. 5 Poway City Council meeting with a #ShopLocalPoway photo contest to promote local businesses on social media. Take a selfie inside or in front of a local business and tag the City of Poway (@cityofpoway) on Facebook, Twitter or Instagram.
The City is also looking to locally source a logo for the Shop Local campaign. The logo will be used on the city’s website, social media sites and print materials that promote “Shop Local” in Poway.
Why Shop Local Matters
When people shop local, they not only support local businesses, but their sales tax dollars benefit Poway. They are investing their tax dollars back into the city for services such as public safety, recreational programming, parks maintenance and street repairs.
If every Poway household chose to purchase an additional $100 in goods locally each month (instead of buying those same items outside of the city), Poway would gain approximately $200,000 in sales tax revenue. This money could translate into weed and litter abatement at city parks for four times a week for four years; or repair 200,000 square feet of damaged asphalt to maintain road traffic safety.
Although the City’s budget is balanced for the current fiscal year, but the future looks uncertain. Costs of providing services is expected to continue to rise, but revenue is expected to stay stagnate. Sales tax and property tax are the primary revenue sources for the City’s general fund, which is responsible for the operation and maintenance of most city functions. Property tax revenue is not expected to increase significantly, leaving the revenue the city receives from sales tax as the best solution to providing a positive impact in our community.
Both the #ShopLocalPoway photo contest and logo competition run through Monday, December 2.